Corporate art of a different kind

A BMW advertisement in last month's Wired Magazine caught my eye. They had paid an artist to create using one of their cars on a huge canvas. After going to the website and seeing the end result, I was a little disappointed but I like the concept of the car, the big canvas, the paint on the wheels, the spin outs. Particularly when compared to other marketing strategies, this is one I like.

Expressions of Joy (BMW as paint brush)